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Questionnaire design : how to plan, structure and write survey material for effective market research /

By: Brace, Ian
Material type: BookSeries: Publisher: London : Kogan Page Ltd., c2013.Edition: 3rd ed.Description: vii, 288 p. : ill. ; 24 cm.ISBN: 9780749467791Subject(s): Market surveys -- Methodology | Questionnaires -- MethodologyDDC classification: 658.8/3
Summary:
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
PHD Shelf 		658.83 BR QU (Browse shelf) Available T0018928
REGULAR University of Wollongong in Dubai
PHD Shelf 		658.83 BR QU (Browse shelf) Available T0052077
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Includes bibliographical references (p. 276-281) and index.

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research.

Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question -- Data types -- Rating scales -- Behavioural questions -- Attitude and image measurement -- Writing the questionnaire -- Laying out the questionnaire -- Online questionnaires -- Engaging the respondent online -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.

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